Sanofi Group • Bridgewater, NJ 08807
Job #2689486822
At Sanofi, we chase the miracles of science to improve people's lives. We believe our cutting-edge science and manufacturing, fueled by data and digital technologies, have the potential to transform the practice of medicine, turning the impossible into possible for millions of people.
The Associate Director, RSV HCP Marketing will report to the Director, RSV HCP Marketing Lead and work with members of the RSV marketing team. In this role, the Associate Director will be responsible both for driving impactful execution of the HCP disease and brand messaging, and for leading other key elements of successful HCP market introduction.
The Associate Director will be an integral member of the RSV marketing organization with significant collaboration with cross functional teams.
Key Responsibilities Include:
Manage development and execution of HCP branded campaign and messaging for personal and non-personal promotion including MLR review
Lead development of sales force materials
Manage the launch execution of field teams and implementation plan
Collaborate with sales training team to develop training materials
Participate in market research and interacting with customer-facing teams to mine customer insights
Co-lead the development of strategic integrated marketing brand plans
Track KPIs measuring impact of Field Execution and HCP Branded Campaign
Act as main point of contact for the Agency of Record (Havas Life) and Analytics/Reporting function
Support forecasting and performance monitoring
This is not an exhaustive, comprehensive listing of job functions as the candidate may perform other duties as assigned. This role may also involve overtime.
Skills, Expertise and Contribution:
The ideal candidate will have in-line brand strategy, tactical execution experience demonstrating a track record of success, as well as experience across hospitals and clinics
Strong project management skills: demonstrated experience managing multiple cross functional projects and external vendors required
Demonstrated ability to work cross functionally in a matrix environment
Excellent oral and written communication with a strong attention to detail
Team player who is flexible, can work independently, and in collaboration with several teams
Experience working with MLR
Ability to build relationships and collaborate with others to achieve mutual objectives
Strategic and challenging thinking, creativity, enthusiasm, analytical acumen, and exceptional overall business insight are fundamental
Qualifications
B.A. or a B.S. degree is required
5+ years of relevant industry experience with at least 3 years of marketing experience in vaccines or specialty pharmaceuticals with demonstrated ability to succeed in marketing, and at least 1 year of relevant leadership experience in sales or marketing
RSV or pediatric experience preferred
Good understanding of both the hospital and community settings is highly preferred
Launch experience preferred
Market Research and/or Sales experience is preferred
At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
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Pursue progress , discover extraordinary
Better is out there. Better medications, better outcomes, better science. But progress doesn't happen without people - people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let's be those people.
At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.
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