Brand Activation Manager

Description

We Deliver the Goods:

• Competitive pay and benefits, including Health & Wellness Benefits, Employee Stock Purchase Plan, RRSP, Paid Direct Drug Card, & Scholarship Opportunities for children of associates, Paid Time Off, and much more

• Growth opportunities performing essential work to support North America's food distribution system

• Safe and inclusive working environment, including culture of rewards, recognition, and respect

• Salary range

Position Purpose:

As the Brand Activation Manager, you will contribute directly to the execution of the Operating Companies (OpCo's) plan as it relates to all food, fresh and marketing initiatives. Reporting to the Director, Brand Activation, you will collaborate with our Corporate Marketing Directors, devising and supporting execution strategy with assigned OpCo teams to achieve company objectives. A successful candidate will effectively demonstrate the ability to lead company initiatives, maintain knowledge of industry trends, demonstrate capability to communicate and sell Core-Mark solutions and provide the training and tools to Core-Mark's Sales Account Consultants from them to be effective at selling Core-Mark's solutions.

Primary Responsibilities:

• Maintain working knowledge of all corporate programs, including and not limited to, foodservice, fresh, and general marketing solutions.

• Understanding Core-Mark's technology suite to deliver and share superior marketing content. Ensuring Core-Mark's OpCo sales teams' ability to access and leverage the content to effectively sell and communicate.

• Support Online and Live Trade Shows for assigned OpCo's.

• Communicate Corporate Marketing initiatives to OpCo management and training the OpCo sales team on sales and execution strategy.

• Formulating and executing a strategic plan which aligns with Core-Mark's growth objectives.

• Creating strategies for Marketing Program growth to include sales, pricing, and profitability.

• Support Foodservice and Fresh execution strategy, including support of local vendors and products.

• Train and providing supporting presentation and documentation to execute food, fresh and marketing strategies at Retail. Including support for store-specific recommendations, training on preparation methods, merchandising, equipment and POS needs, where appropriate.

• Communicating new items, product information, and competitive market information.

• Presenting product and industry information through training sessions with Opco teams.

• Coordinating the planning, set-up, and presentations for trade shows and customer seminarsrelated to foodservice, fresh and marketing.

• Supporting OpCo's with larger-Retailer presentations.

• Providing appropriate hand-off of direct orders to facilitate equipment and POS delivery, andnecessary CDU documentation.

• Support Operating Companies with event planning from time to time.

Required Qualifications:

• 4 years of higher education with a degree in related field.

• Minimum of 5 years of sales experience and 1-2 years of budget and management experience.

• Well balanced experience in both Marketing & Food Service/Fresh within the convenience industrypreferred.

• Experience in customer service, project management, and team leadership.-Must have a valid driver's license and clean driving record.

• Ability to effectively use Microsoft Office programs such as Excel, PPT and Outlook. Adobe Suite andgraphic design knowledge an asset.

• General knowledge of food safety standards including basic HACCP practice and cold-chain integrity,transporting of perishable foods, and maintain Serv-Safe certification.

• Flexibility to travel on a daily basis within assigned market region and occasionaltraining/conferences which may be out of market.