Digital Marketing Specialist (PPC & SEO) - Hybrid

Videojet is proud to be a Product Quality & Innovation company in Veralto (NYSE: VLTO). Imagine a world where everyone has access to clean water, safe food and medicine, and trusted essential goods. That is the tomorrow Veralto is creating today. Veralto is a $5B global leader in essential technology solutions made up of over 16,000 associates across our Water Quality and Product Identification segments all united by a powerful purpose: Safeguarding the World's Most Vital Resources.

Videojet Technologies ( ~~~ ) is a leading global manufacturer of coding and marking solutions. With more than 400,000 units installed worldwide, Videojet covers all major technologies, including continuous and thermal inkjet, laser, thermal transfer overprinting, and case coding.

As part of our team, you'll make an immediate, measurable impact on Safeguarding everyday essentials. You'll also belong to a respectful and collaborative community that fosters career growth and professional development. You'll be supported by resources that make a positive difference in your life because, at Videojet, we value your authenticity and want your talents to shine.

About the role:

In your role as a Digital Marketing Specialist you will generate demand through digital sources including, but not limited to PPC and SEO. Develop and implement programs to increase website traffic and leads. This is an opportunity to grow Videojet's incremental business and generate high quality leads, as well as an opportunity to build a career within the Marketing function at Videojet Technologies Inc.

This role reports to the Regional Demand Marketing Manager. This position is part of the Digital Marketing function located in Wood Dale and will be hybrid.

In this role, you will:

• Manage the development, implementation, monitoring, tracking, and optimizing of PPC (Pay-Per-Click) campaigns such as Google Ads. Effectively and efficiently manage the PPC budget to maximize the ROI.

• Manage SEO (Search Engine Optimization) to increase organic search visibility and ranking for ~~~. Manage website content to ensure a first-class customer experience, while supporting Videojet strategies and business priorities.

• Build and maintain landing pages, building content and structure that drives CTR and weekly lead targets.

• Work closely with cross functional teams to identify market requirements and trends to continuously tailor content to the specific needs of our customers.

• Have an innovative mindset with a passion for learning through testing. Proactive and flexible - be able to multi-task and efficiently prioritize time bound tasks.

Are you qualified?

• Bachelor's Degree .

• Minimum 3 years of direct experience in PPC advertising campaigns preferably in a B2B environment

• Knowledge of SEO on-site and off-site optimization activities (HTML knowledge would be additional asset). Direct experience using SEO optimization tools (Bright Edge, Conductor, SEM Rush, MOZ)

• Deep understanding of Google Ads, Analytics, Search Console, SEM Rush etc.

• Experience using a web content management system and understanding of web design, development, and management processes.

• Demonstrated success in applying strategy to create tactical action plans.

Our Benefits:

• Comprehensive benefits package (medical, dental, vision & more) eligible on day 1 of employment

• Annual bonus as well as annual salary review

• Permissive paid time off policy emphasizing flexibility and trust

• Paid Holidays!

• Training and development opportunities

• 401K savings plan + company match

• Tuition reimbursement

• Paid Parental Leave

• Veralto Wellbeing Program, with rewards

• Employee Assistance Program (legal, financial, and counselling resources)

Veralto Corporation and all Veralto Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

The EEO posters are available here (~~~) .

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at ~~~ to request accommodation.

Veralto and all Veralto Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.