Director, Global Marketing - Companion Animal, Parasiticide Portfolio Marketing

Job Description

Companion Animal Global Marketing - Director, Parasiticide Portfolio Marketing

The Companion Animal (CA) Business unit leads strategy development and execution across markets throughout the world. It drives global marketing strategies and activities to drive successful key company CA launches and maximizes the value of in-line products. Our company's Animal Health has a very robust pipeline of new products and initiatives providing customer benefits and driving business growth.

A range of our current portfolio are leaders within their respective categories in the Companion Animal Health market.

In this new position, the Director, Parasiticide portfolio Marketing will lead the brand and product portfolio management of Parasiticides, the marketing strategy, campaign, and key message development to drive successful global strategic launches of major new products. The franchise marketing teams are expected to drive innovation to capture the most value at the customer level in alignment with division's strategic initiatives.

This is a new position requiring a marketing director with vision, market understanding, leadership and influencing skills. You will be responsible for crafting the direction for new and existing parasiticide products and have responsibility for influencing category growth, the company's category portfolio strategy and synergies across franchise products. Further, in conjunction with Research and Development, you will help support the future pipeline direction utilizing your deep understanding of the needs of customer segments and motivators that drive behavior.

The Director, Parasiticide Portfolio Marketing, reports directly to the Pharmaceutical Marketing Leader, Companion Animal Global Marketing and develops and directs product marketing plan, positioning, campaign creation, and development of key differentiated messaging.

This role is an essential interacting and influencing at all levels of the company as needed (including Senior Executives) and working closely with Regulatory, Legal, Manufacturing, Technical Transfer, Supply Planning and Global Customer Marketing and Commercial Execution to ensure optimized and successful Companion Animal strategic launches.

Primary Activities:

Accountable to lead brand and product strategies, understand competitive dynamics above product level, identify growth opportunities, define competitive advantages, and set a work standard of excellence.

• Direct, oversee and develop customer and marketing/commercial strategies for all parasiticides within the Ecto/Endo/Endecto categories, ensuring alignment with and integration of regional and key local market needs and growth opportunities.

• Develop and gain company agreement for plans to drive category growth, the company's parasiticide strategy, and synergies between all products within the franchise.

• Craft key content messaging and positioning in conjunction with Scientific Medical Affairs; conduct competitive and market analysis to determine and highlight key differentiators.

• Build and further develop growth for our company's Animal Health in market leadership for companion animal.

• Direct planning, creation, and launch creative campaigns that resonate targeted audiences.

• Establish goals marketing deliverables and metrics; work with marketing directors to establish team and individual goals and metrics.

• Be an effective leader and ensure all marketing campaigns are timely, successful, metrics-driven, and goal-oriented to support regional/marketing implementation.

• Communicate, collaborate, and align actions with key stakeholders within the organization on core marketing launch strategies and address local launch and post-launch needs.

• Prepare annual 5-year plan forecasts, annual marketing plan and oversee budget allocation for Global Marketing promotional expenses.

• Build and leverage deep insight at segment level

• Collaborate and partner with regions, markets, and customers to gain insights.

• Share learnings with the local team and internal partners.

• Leverage proprietary customer segmentations (vets and pet owners) to elaborate content and messages customized to targeted populations.

• Understand and use key sources of information working with Competitive Intelligence resources to understand dynamics of category.

Education

• Bachelor's Degree; Preferred: Master's Degree, MBA or Advanced degree in marketing, product management Life sciences, veterinary medicine, animal science, or medical marketing

Qualifications & Experience

• Minimum 10 years of broad work experience in marketing, product management, leadership, and related sales support activities.

• Experience leading teams from diverse countries and business backgrounds.

• Skilled in navigating and influencing within an international matrix organization, driving rapid growth, and elevating market position, aligned with global and regional objectives.

• Demonstrated marketing experience of global product launches with measured results with set of clear metrics.

• Experience managing multimillion-dollar budgets across multiple initiatives.

• Marketing acumen and experience within new product planning and brand positioning.

• Strong ability to plan and manage marketing planning workflow.

• Familiarity of the Animal Health or related industry, marketing, and commercial Operations.

• Experience in creating, defining, and leveraging segmentation, positioning, and messaging strategies based on market research, competitive analysis, and an unwavering focus on the customer.

• Interpersonal skills that will help in developing and building strong internal and external relationships with key stakeholders to collaborate and drive results for business unit.

• Ability to work in matrix organization and work with people in across multiple time zones and locations.

• Excellent written and verbal communication and presentation skills.

• Able to travel up to 30% of time including Europe, Asia, and South America.

NOTICE FOR INTERNAL APPLICANTS

In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.

If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separationpackage, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.

Employees working in roles that the Company determines require routine collaboration with external stakeholders, such as customer-facing commercial, or research-based roles, will be expected to comply not only with Company policy but also with policies established by such external stakeholders (for example, a requirement to be vaccinated against COVID-19 in order to access a facility or meet with stakeholders). Please understand that, as permitted by applicable law, if you have not been vaccinated against COVID-19 and an essential function of your job is to call on external stakeholders who require vaccination to enter their premises or engage in face-to-face meetings, then your employment may pose an undue burden to business operations, in which case you may not be offered employment, or your employment could be terminated. Please also note that, where permitted by applicable law, the Company reserves the right to require COVID-19 vaccinations for positions, such as in Global Employee Health, where the Company determines in its discretion that the nature of the role presents an increased risk of disease transmission.

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U.S. Hybrid Work Model

Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, generally Tuesday, Wednesday and either Monday or Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence. This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as "remote".

Under New York State, Colorado State, Washington State, and California State law, the Company is required to provide a reasonable estimate of the salary range for this job. Final determinations with respect to salary will take into account a number of factors, which may include, but not be limited to the primary work location and the chosen candidate's relevant skills, experience, and education.

Expected salary range

$181,600.00 - $285,800.00

Available benefits include bonus eligibility, health care and other insurance benefits (for employee and family), retirement benefits, paid holidays, vacation, and sick days. For Washington State Jobs, a summary of benefits is listed here (~~~/) .

Search Firm Representatives Please Read Carefully

Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:

Regular

Relocation:

Domestic

VISA Sponsorship:

No

Travel Requirements:

25%

Flexible Work Arrangements:

Not Applicable

Shift:

Not Indicated

Valid Driving License:

No

Hazardous Material(s):

N/A

Job Posting End Date:

05/31/2024

*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

Job Posting End Date: 05/31/2024

A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

Requisition ID: R295296