Marketing Manager - Savings

Here is the person we are seeking to join our team

You are a dynamic, motivated, self-starter with a passion for marketing. You are interested in how and why consumers choose a bank and how they save for the future. You have a strong appreciation for achieving data-driven results and are eager to find innovative and effective ways to reach and acquire new customers, with a focus on our Savings Builder and Certificate of Deposit (CD) products.

But most importantly: you want to be part of a culture of problem-solving, smart and collaborative team members who are committed to producing innovative and exciting work.

The U.S. Deposits Marketing Manager provides executional and strategic support for marketing campaigns that drive customer acquisition for our savings suite of products. Under the direction of BMO's Savings Team Lead, this role develops and executes marketing plans that include customer marketing and communications, promotions and incentives, and acquisition and retention initiatives. The right candidate has an eye for detail, and executes campaigns that are consistent with brand standards and align to strategic objectives. This role requires a strong understanding of the product and consumer behavior, the ability to manage cross-functional relationships, and acts as a liaison between the business/group and internal marketing teams to ensure process alignment along the way to creating high-impact, relevant marketing campaigns.

Responsibilities

Within the first 30 days, you will:

• Develop and cultivate relationships with internal/external partners (Product partners, digital partner teams, social media, legal, compliance, external vendors and other groups, as needed), to successfully grow acquisition in the U.S.

• Support the execution and development of strategic acquisition initiatives in collaboration with internal and external stakeholders.

• Track and analyze performance data to measure effectiveness and find opportunities for improvement.

Within the first 60 days, you will also:

• Support in-progress marketing campaigns and initiatives.

• Produce regular and ad-hoc reports on our progress.

• Monitor progress against milestones, and recommend and implement adjustments as necessary to meet business objectives.

• Coordinate and engage with other Deposit Marketing team members to deliver on broader Deposits team goals.

By the end of your first 90 days, you will also:

• Fully execute against marketing acquisition strategy for U.S. Retail Deposits, including integrated marketing campaigns, digital marketing, incentives/promotions, traditional media and owned channels, in-branch experience, creative and collateral, customer journeys and field communications.

• Recommend and implement short- and long-term plans/strategies, activation plans, schedules, budgets, communications and tactical plans, as required.

• Identify emerging issues and trends to inform decision-making.

• Help determine business priorities and best sequence for execution of business/group strategy.

• Conduct independent analysis and assessment to resolve strategic issues.

• Monitor and track performance, and address any issues.

• Manage agency partners, implement marketing tactics and media opportunities with vendors, and actively monitor programs.

• Break down strategic problems, and analyze data and information to provide insights and recommendations.

Qualifications

• Minimum of 4 - 6 years of relevant experience. Bachelor's Degree in marketing, advertising or communications, or related field.

• Financial services marketing and advertising, preferred. Advertising and/or creative agency experience an asset. Strong verbal and written communication skills required.

• Strong verbal & written communication skills.

• Creative problem-solving skills and excellent creative sensibilities

• Creative problem-solving skills and excellent creative sensibilities.

• Data driven decision making.

• Comfortable working in changing, high growth environments; comfortable with ambiguity and working in matrixed organizations.

Compensation and Benefits:

$56,000.00 - $104,000.00

Pay Type:

Salaried

The above represents BMO Financial Group's pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group's expected target for the first year in this position.

BMO Financial Group's total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: ~~~

We're here to help

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one - for yourself and our customers. We'll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we'll help you gain valuable experience, and broaden your skillset.

To find out more visit us at ~~~

BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other's differences, we gain strength through our people and our perspectives. BMO is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.