Media Relations Manager - Residential

Job Title

Media Relations Manager - Residential

Position Overview

The Media Relations Manager is involved in all aspects of the development and implementation of Shaw Residential's media - based communication strategies.

This role is responsible for promoting and protecting the reputation of our reside n tial business , brands and products through the execution of media strategies and strategic messaging efforts . Maintaining close connectivity with internal communications leaders and the corporate communications team will ensure alignment and awareness for broader enterprise initiatives and objectives . A s a n individual contributor, this role i s embedded in marketing services to share insights and elevate storytelling opportunities across marketing se rvices and the full residential division.

The media relations manager will be less involved with the direct assembly of media responses (leveraging writers, project managers and other resources for this ) , and w ill f o cus on becoming the connection point between Shaw Residential and our trade media partners . Armed with knowledge and relationships, this role is key to Shaw's favorable position in the industry. This individual will also be essential for positioning and establishing a rapport with our trade partners and driving awareness around Shaw residential's differentiated brand portfolio.

Key objectives:

• Develop new relationships and s trengthen existing with media partners.

• Develop messaging and writing skills and work to broaden industry perspective

• Develop internal relationships with business and brand stakeholders

• Serve as liaison with c ontent peers and brand partners on emerging industry insights

Responsibilities:

• Implement and measur e external and internal m edia - based communication plans

• Manage day-to-day media relations/media requests for brand and residential needs

• Collaborate with marketing and subject matter experts for appropriate media responses

• Develop press kits , Q&A, and approved messaging for brand and residential teams as required

• Work closely with key stakeholders to develop approved positioning and messaging

• Identify opportunities to proactively pitch brand and residential stories to key media partners

• Support brand teams in various initiatives that require media relations expertise

• Ensure coordination of messaging before communication to internal and external audiences

• Evaluate effectiveness of media spend and communicate results to business

• Provide support to Corporate Communications team for crisis management and other issues as needed

Qualifications:

• Bachelor's Degree in Communications, Journalism, Public Relations or related field

• 3+ years of experience in a Media Relations, Public Relations, or Editorial role

• Excellent verbal , written and interpersonal communication skills with strong editorial abilities

• Highly organized with the ability to multi- task

• Working knowledge of Microsoft Word, PowerPoint, Excel, media monitoring software etc.

• Strong project management skills

• Manage tight deadlines and execute complex projects in a fast-paced environment

• Strong problem-solving skills and attention to detail

• Team player who is willing to jump in on other projects or collaborative opportunities

• Adaptable to shifting needs and priorities

Competencies:

• Compelling Communication

• Trusting Relationships

• Build Customer Satisfaction

• Initiate Action

Work Shift

8 Hr non-rotating shift, Hrs fall to in punch day, Observed Calendar, shift starts AM

Shaw Industries is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, gender identity, religion, sexual orientation, national origin, disability, genetic information, pregnancy, protected veteran status, or any other protected characteristic as outlined by federal, state, or local laws.

As we continue to monitor the spread of COVID-19 (coronavirus), we might determine the need to postpone in-person interviews to ensure the health and safety of our associates, candidates, and the community. In this case, we can accommodate with a phone or video interview, and will schedule an in-person interview for a later date. The method by which you interview does not impact your standing as a candidate for this position.

Shaw Industries Group, Inc. is more than a flooring company - we are 22,000 people united in our vision of creating a better future for our customers, for our people, for our community and for our company. We provide carpet, resilient, hardwood, tile & stone, laminate, synthetic turf and other specialty items for residential and commercial markets worldwide. We meet diverse customer needs through an expansive portfolio of brands, including: Anderson Tuftex , COREtec , Patcraft , Philadelphia Commercial, Shaw Contract, Shaw Floors, Shaw Hospitality, Shaw Sports Turf, Southwest Greens, USFloors and more.

Headquartered in Dalton, Georgia, Shaw is a wholly owned subsidiary of Berkshire Hathaway with nearly $6 billion in annual revenue and representation throughout the U.S., as well as in Australia, Belgium, Brazil, Canada, Chile, China, France, Great Britain, India, Mexico, Scotland, Singapore and the United Arab Emirates. For more information about our company brands, operations and community involvement, visit ~~~ .

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