Principal Architect - AdTech Customer Data & Identity

Description

There's never been a more exciting time to join United Airlines. We're on a path towards becoming the best airline in the history of aviation. Our shared purpose - Connecting People, Uniting the World - is about more than getting people from one place to another. It also means that as a global company that operates in hundreds of locations around the world with millions of customers and tens of thousands of employees, we have a unique responsibility to uplift and provide opportunities in the places where we work, live and fly, and we can only do that with a truly diverse and inclusive workforce. And we're growing - in the years ahead, we'll hire tens of thousands of people across every area of the airline. Our careers include a competitive benefits package aimed at keeping you happy, healthy and well-traveled. From employee-run "Business Resource Group" communities to world-class benefits like parental leave, 401k and privileges like space available travel, United is truly a one-of-a-kind place to work. Are you ready to travel the world?

Our Marketing and Loyalty team is the strategic force behind United's industry-leading brand and experience, supporting revenue growth by turning customers into lifelong United flyers. Our marketing communications, market research and brand teams drive travelers' familiarity and engagement with the United brand. Our product, design and service teams bring the signature United brand to life in our clubs and onboard our aircraft, ensuring a seamless, premier experience. And when customers choose United again and again, that's because the loyalty team has been hard at work crafting an award-winning program. Our loyalty team manages United MileagePlus®, building travel and lifestyle partnerships that customers can engage with every day, and works with our Star Alliance partners to ensure United can take you anywhere you want to go.

Key Responsibilities:

Exciting opportunity to be a part of a brand-new best-in-class AdTech engineering team. We are seeking a transformative Principal Architect - AdTech Customer Data and Identity to lead the development and implementation of our customer identity strategy across AdTech platforms. In this role, you will be instrumental in architecting an innovative identity solution that enhances personalized customer experiences and drives targeted advertising efforts. The ideal candidate will apply their expertise in customer data platforms, identity graphs, and universal identifiers to create a unified view of our customers, enabling precise ad targeting and activation on DSPs. If you are passionate about transforming customer data into actionable insights and driving impactful digital initiatives, we invite you to join our dynamic team and shape the future of our AdTech ecosystem.

• Architect and implement a comprehensive customer identity solution tailored to our organization's vision and goals.

• Stay abreast of industry trends, emerging technologies, and standard processes in AdTech, influencing the continuous improvement of our systems.

• Apply solutions like customer data platforms and identity graphs to create unified customer profiles and enhance personalization efforts.

• Implement universal identifiers like UID 2.0, PAIR and ramp id to improve data interoperability and identity resolution.

• Develop strategies to collect, manage, and leverage customer data effectively while ensuring compliance with data privacy regulations.

• Collaborate with cross-functional teams including marketing, IT, and data analytics to drive alignment and achieve business objectives.

United values diverse experiences, perspectives, and we encourage everyone who meets the minimum qualifications to apply. While having the "desired" qualifications make for a stronger candidate, we encourage applicants who may not feel they check ALL of those boxes! We are always looking for individuals who will bring something new to the table!

Qualifications

What's needed to succeed (Minimum Qualifications):

• Bachelor's degree in Information Technology, Software Engineering, Computer Science, or related field

• 8+ years of experience in an information technology solutions architecture role

• 3+ years of experience working in customer identity management.

• Extensive experience in AdTech, with a proven track record of designing and implementing large-scale ad delivery systems.

• In-depth knowledge of customer data platforms, identity graphs, and universal identifiers.

• Strong understanding of cookie technology and its implications for digital marketing

• Experience with data enrichment techniques and tools

• Strong problem-solving skills and the ability to think strategically.

• Strong leadership and communication skills, with the ability to collaborate effectively across teams.

• Experience with cloud-based services (e.g., AWS, Google Cloud).

• Familiarity with data analytics tools for performance monitoring and optimization.

• Previous experience in architecting solutions

What will help you propel from the pack (Preferred Qualifications):

• Master's degree in Computer Science or Software Engineering preferred.

• Working experience preferably in a digital marketing or e-commerce environment

• Data Clean Room experience is plus.

• Experience with online user data privacy a plus - including standard processes, and Consent / Identity Management tools.

United Airlines is an equal opportunity employer. United Airlines recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status and other protected status as required by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions. Please contact ~~~ to request accommodation.

Equal Opportunity Employer - Minorities/Women/Veterans/Disabled/LGBT