Senior Director Marketing Technology

Description

Penn Medicine is dedicated to our tripartite mission of providing the highest level of care to patients, conducting innovative research, and educating future leaders in the field of medicine. Working for this leading academic medical center means collaboration with top clinical, technical and business professionals across all disciplines.

Today at Penn Medicine, someone will make a breakthrough. Someone will heal a heart, deliver hopeful news, and give comfort and reassurance. Our employees shape our future each day. Are you living your life's work?

Summary

• The Senior Director of Marketing Technology will lead and shape marketing technology strategy and operations. This pivotal role involves taking charge of a broad spectrum of marketing technology solutions while fostering a culture of innovation and excellence. This position will drive the integration and optimization of technology platforms to elevate marketing capabilities and customer engagement.

• The Senior Director of Marketing Technology will be responsible for a diverse set of technology functions, encompassing web development, CRM, marketing automation, and beyond. This role is instrumental in aligning the marketing technology ecosystem with industry standards, ensuring seamless integration, and leveraging technology to drive business success.

Responsibilities

Marketing Technology Strategy and Leadership

• Develops and executes a comprehensive marketing technology strategy that aligns with organizational goals and industry best practices.

• Provides visionary leadership and direction to cross-functional teams, fostering innovation, collaboration, and a customer-centric mindset.

• Oversees the integration, optimization, and expansion of our marketing technology stack to drive customer engagement, data-driven decision-making, and ROI.

• Champions industry standards and trends in marketing technology, ensuring we remain at the forefront of technological advancements.

Technology Implementation and Integration

• Oversees the execution of marketing technology projects, ensuring seamless development and integration of web applications, CRM, and marketing automation systems.

• Collaborates with the Director of UX, Web Design & Development to ensure a harmonious coordination of efforts between development and production teams, aligning strategies to deliver optimal user experiences.

• Maintains quality control for all technology projects, conducting thorough assessments and ensuring they align with industry standards and our marketing technology ecosystem.

• Aligns all technology projects with our broader marketing technology ecosystem, ensuring seamless integration and data flow.

• Provides consultation and oversight to our CRM and Marketing Automation platforms, optimizing these systems to drive customer engagement and marketing effectiveness.

Oversight of Developers

• Directs and supervises the work of front-end and back-end web and application developers, ensuring that their efforts align with the organization's technology strategy.

• Oversees development projects for websites and other digital channels, guiding them through all phases of the project life cycle.

• Provides day-to-day maintenance for existing sites and applications, ensuring their optimal performance.

• Supports the coordination of efforts between development and production teams to best execute strategies set by patient experience strategy.

• Conducts quality checks for all front-end and back-end development projects.

Leadership and Team Management

• Guides and develops a dynamic team of at least 5 staff

• Mentors their mastery of technical skills required

• Cultivates a culture of continuous development and exceptional employee engagement.

Budget Management: Manages a budget of ~$1-2 million inclusive of critical platforms vital for the department's operations (e.g. CMS, event management, etc.).

• Thought Leadership and Professional Advancement:

• Leads at the forefront of healthcare, marketing, and technology trends, leveraging your expertise to serve as a knowledgeable leader and resource within the organization.

• Drives proficiency in the latest technology tools to propose innovative methods for optimizing marketing technology platforms.

• Actively investigates high-performing organizations to shape the future by staying current on emerging marketing technologies and platforms

Education or Equivalent Experience

• Bachelor's degree in Technology, Computer Science/MIS, Marketing or related field. (Required)

• 12+ years of experience working in a related field. (Required)

• 7+ years of management experience. (Required)

• Master's degree (Preferred)

• Previous experience in a healthcare organization. (Preferred)

Skills/Abilities:

• Strong organizational skills with ability to plan and execute multiple complex projects, while resourcefully managing risks and communicating across stakeholders

• Ability to learn new systems quickly

• Strong critical thinking, analytic and problem-solving skills

• Strong written and oral communication skills, with ability to establish credibility as a strategic thought partner

• Self-motivated and disciplined with the ability to define and achieve objectives with limited oversight if needed

• Advanced ability to manage vendors to align with marketing strategic goals

• Skilled at leading complex and large project teams/ employees and mentoring junior staff

• Familiar with various project management methodologies (e.g., scrum, waterfall, Agile, etc.)

• Knowledgeable of relevant technologies: Sitecore CMS, Git, Grunt, and Team Foundation Server (TFS)

• Ability to manage back-end build processes (DevOps), develop and maintain CMS and other applications; implement site search

• Ability to author standards-compliant HTML5, CSS, and client-side Javascript

• Knowledgeable of relevant technologies: Sitecore CMS, Git, Grunt, and Team Foundation Server (TFS)

We believe that the best care for our patients starts with the best care for our employees. Our employee benefits programs help our employees get healthy and stay healthy. We offer a comprehensive compensation and benefits program that includes one of the finest prepaid tuition assistance programs in the region. Penn Medicine employees are actively engaged and committed to our mission. Together we will continue to make medical advances that help people live longer, healthier lives.

Live Your Life's Work

We are an Equal Opportunity and Affirmative Action employer. Candidates are considered for employment without regard to race, ethnicity, color, sex, sexual orientation, gender identity, religion, national origin, ancestry, age, disability, marital status, familial status, genetic information, domestic or sexual violence victim status, citizenship status, military status, status as a protected veteran or any other status protected by applicable law.

REQNUMBER: UPHS-INFOR-205762