Shaw Floors Senior Content Writer

Job Title

Shaw Floors Senior Content Writer

Position Overview

The Shaw Floors Co ntent W riter is responsible for overseeing the creation and management of written content, including website copy, blog posts, social media content, and marketing materials. This role involves developing content strategies , a deep understanding of the Shaw Floors target audience and channels, and ensuring the consistent delivery of high-quality written content that aligns with brand guidelines and resonates with the target audience.

Primary Responsibilities:

• Develop and execute the written content to support marketing and communication goals, ensuring alignment with the overall brand voice and tone.

• Collaborate with marketing, product, design, and sales teams to understand business objectives , target audience, and messaging, and translate them into compelling written content.

• Conduct content gap analyses to determine what's missing + develop plan for creation, execution and measurement.

• Oversee the planning, creation, editing, and proofreading of written content across various channels, including website, blog, social media, email campaigns, and marketing materials.

• Ensure brand consistency and adherence to brand guidelines in all written content outputs.

• Conduct research and stay up-to-date with industry trends, emerging topics, and best practices in written content creation to drive innovation and maintain a competitive edge.

• Collaborate with cross-functional teams, including design and product teams, to develop integrated content strategies and campaigns.

• Conduct regular reviews and evaluations of written content to ensure it meets marketing objectives , engages the audience, and drives brand awareness.

Requirements:

• Bachelor's degree in English, journalism, communications, or a related field.

• Strong portfolio showcasing expertise in writing and content creation across various platforms.

• Exceptional writing, editing, and proofreading skills, with a keen eye for grammar, spelling, and punctuation.

• In-depth understanding of brand voice, tone, and storytelling principles.

• Creative thinking and problem-solving abilities, with the ability to generate engaging and persuasive content.

Competencies:

• Building Trusting Relationships

• Deliver Compelling Communication

• Demonstrate Strategic Influence

• Drive Results

Work Shift

8 Hr non-rotating shift, Hrs fall to in punch day, Observed Calendar, shift starts AM

Shaw Industries is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, gender identity, religion, sexual orientation, national origin, disability, genetic information, pregnancy, protected veteran status, or any other protected characteristic as outlined by federal, state, or local laws.

As we continue to monitor the spread of COVID-19 (coronavirus), we might determine the need to postpone in-person interviews to ensure the health and safety of our associates, candidates, and the community. In this case, we can accommodate with a phone or video interview, and will schedule an in-person interview for a later date. The method by which you interview does not impact your standing as a candidate for this position.

Shaw Industries Group, Inc. is more than a flooring company - we are 22,000 people united in our vision of creating a better future for our customers, for our people, for our community and for our company. We provide carpet, resilient, hardwood, tile & stone, laminate, synthetic turf and other specialty items for residential and commercial markets worldwide. We meet diverse customer needs through an expansive portfolio of brands, including: Anderson Tuftex , COREtec , Patcraft , Philadelphia Commercial, Shaw Contract, Shaw Floors, Shaw Hospitality, Shaw Sports Turf, Southwest Greens, USFloors and more.

Headquartered in Dalton, Georgia, Shaw is a wholly owned subsidiary of Berkshire Hathaway with nearly $6 billion in annual revenue and representation throughout the U.S., as well as in Australia, Belgium, Brazil, Canada, Chile, China, France, Great Britain, India, Mexico, Scotland, Singapore and the United Arab Emirates. For more information about our company brands, operations and community involvement, visit ~~~ .

If you need any additional assistance or accommodation or have questions, please contact us at ~~~