• Web Marketing Specialist

    Danaher CorporationChicago, IL 60684

    Job #1578137239

  • Do you want to help advance scientific discovery, improving quality of life around the world? We do, too.

    Molecular Devices has the opportunity to be the innovation partner that empowers scientists to fast-track research breakthroughs, leading to earlier diagnoses and safer drug treatments. We're a leading life science solutions provider of high-performance bioanalytical measurement systems, software, and consumables. With Molecular Devices, you'll grow your career with best-in-class teams in a culture of collaboration.

    Molecular Devices is proud to work alongside a community of nine fellow Danaher Life Sciences companies. Together, we're pioneering the future of science and medicine, developing products that enable researchers in the fight to save lives.

    Job Description

    Are you read to take the next step in your Marketing Career? We are seeking a Digital Marketing Specialist to support our unified web strategy! Reporting to the Web Manager, you will champion key efforts including SEO, social media, content marketing, SEM, landing pages, email marketing, and customer-first initiatives. You will partner with marketing managers, product marketing, application scientists, web content contributors, etc. to effectively translate business goals into online campaigns. You will help lead a remote web team and serve as the digital specialist within the Marketing organization and across the business. Our key candidate will have a passion for digital transformation, continually seeking creative ways to provide an outstanding user web experience, increase brand awareness and improve customer acquisition and retention.

    This role has the ability to be based remotely, within the United States.

    Key Responsibilities:

    • Project manage the design, development and maintenance of the primary websites including corporate, geo sites, landing pages and microsites - keeping on brand and with mobile first consideration.

    • Develop creative social posts promoting newly launched pages, product launches, national events, etc.

    • Establish the blog editorial calendar to drive content creation and content proliferation.

    • Organize and promote our Video Gallery and YouTube channel.

    • Work with corporate communications to promote news articles throughout site and opportunities for back-linking, social post.

    • Reporting including ongoing ranking and traffic monitoring, competitor and keyword analysis and driving measurable insights from SEO and analytics reports.

    • Be an advocate for the customer experience and ensure that each step is reviewed and optimized to increase customer engagement.

    Qualifications:

    • 2+ years' experience with Business to Business web marketing for medium to large corporate websites (preferably with Life Science company).

    • Experience with designing, developing and optimizing website and landing pages.

    • Strong graphic design skills (Adobe CC) with an ability to wire-frame or mock-up concepts.

    • Understanding of implementing SEO processes and growing web presence on search engines.

    • Experience re-purposing existing content and messaging, and writing concise web copy to help grow organic traffic and provide optimal user experience.

    • Hands on experience with digital marketing tools - CMS, web analytics and marketing automation tools.

    • Comfortable working with diverse group to build web content - interview/inquire/research to develop on-trend, impactful web content for blogs, social, email/newsletters, etc.

    • Ability to work autonomously and project manage multiple tasks/projects simultaneously while successfully meeting established goals and deadlines.

    When you join us, you'll also be joining Danaher's global organization, where 69,000 people wake up every day determined to help our customers win. As an associate, you'll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System tools and the stability of a tested organization.

    Danaher is committed to a diverse and inclusive culture where everyone feels they belong and all voices are heard. We believe in our associates and the unique perspectives they bring to every challenge, which is why we'll empower you to push the boundaries of what's possible.

    If you've ever wondered what's within you, there's no better time to find out.

    LI-MH3

    When you join us, you'll also be joining Danaher's global organization, where 69,000 people wake up every day determined to help our customers win. As an associate, you'll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System (~~~) tools and the stability of a tested organization.Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.The EEO posters are available here (~~~) .We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at ~~~ or ~~~ to request ~~~ you've ever wondered what's within you, there's no better time to find out.