Senior Director - CDP Services

We are seeking a highly skilled and experienced Senior Director of Customer Data Platform (CDP) to lead our CDP practice. As a Senior Director, you will be responsible for overseeing the development, implementation, and maintenance of CDP solutions for our clients. Your strategic vision, technical expertise, and strong leadership abilities will be essential in driving the success of our CDP practice and enabling our clients to leverage their customer data effectively. Responsibilities + Leadership and Strategy: + Develop and implement a strategic vision for our CDP practice in alignment with company goals and market trends. + Define and execute a comprehensive roadmap for CDP services, ensuring continuous innovation and staying ahead of industry best practices. + Collaborate with cross-functional teams to align CDP strategies with other business initiatives and client requirements. + Client Engagement and Service Delivery: + Serve as the primary point of contact and trusted advisor to our clients, understanding their business objectives and translating them into effective CDP solutions. + Lead and manage multiple client engagements concurrently, ensuring timely delivery, quality, and client satisfaction. + Provide expert guidance on data management, customer segmentation, personalization, and campaign management leveraging CDP capabilities. + Team Leadership and Development: + Build and lead a high-performing team of CDP consultants and data analysts, providing mentorship, guidance, and performance feedback. + Foster a collaborative and innovative work environment, encouraging knowledge sharing and continuous learning. + Identify skill gaps and training needs, developing training programs to enhance the capabilities of the CDP team. + Technical Expertise: + Stay up to date with the latest advancements in CDP technologies, tools, and industry trends. + Provide thought leadership and contribute to the development of intellectual property related to CDP. + Offer expert guidance on data integration, data governance, data privacy, and data security best practices within the CDP ecosystem. + Business Development: + Collaborate with the sales and marketing teams to identify and pursue new business opportunities. + Support the development of proposals, presentations, and RFP/RFI responses for prospective clients. + Participate in industry conferences, events, and thought leadership activities to enhance the company's reputation and network. Requirements + 12+ years' experience in consulting + 10+ years' experience with data and marketing technology like: CDPs (i.e. Treasure Data) and Martech Stacks (i.e. Salesforce, Adobe) + 8+ years' experience in leadership roles. + 6+ years' experience in management roles. + 6+ years' experience managing client relationships and sales + Deep understanding of customer data platforms, data management, customer analytics, and marketing technologies. + Excellent communication and interpersonal skills, with the ability to effectively engage with clients and stakeholders at all levels. + Demonstrated ability to think strategically, solve complex problems, and drive business outcomes. + Strong business acumen and understanding of various industries and business models. Why Acxiom? We pride ourselves on cultivating an environment that is inclusive, flexible, and full of opportunities for growth. Many of our associates stay at Acxiom for decades, which speaks to our love for and dedication to our associates. Acxiom repeatedly wins company awards including Great Places to Work, Best Workplaces for Innovators and Women. If you want to work at a tech company that prioritizes innovation, empowers diversity, believes in work-life balance, provides world-class associate training and development, and offers great benefits, this IS the place for you! #GD17 Primary Location City/State: Homebased - Conway, Arkansas Additional Locations (if applicable): Acxiom is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status. Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here (https:////~~~/wp-content/uploads/2023/01/CCPA-CPRA-Notice-for-Employees-Eff-01012023.pdf) . Attention Colorado, California, Connecticut, Maryland, Nevada, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact ~~~ . We are leaders in helping brands achieve the number one mantra for every business - know your customer. For fifty years, we've helped marketers deal with a fast-changing future of growing channels, data and technology. By understanding the customer, marketers can communicate with relevance everywhere and drive better customer experiences that build a better brand and, in turn, better business. We're one of the marketing industry's most experienced, respected and forward-thinking leaders. For nearly fifty years, we've helped the world's best marketers understand their customers so that they can reach people with relevance rather than randomness. Our products and solutions form the data foundation that make it possible for marketers to drive better customer experiences and meaningful interactions at scale across every channel. Our job opportunities will give you the opportunity to showcase your talents, grow your skills, and expose you to cutting-edge technologies, whether you're an engineer, developer, products guru, systems and security expert, sales and consulting executive, or an intern looking to gain real experience with a company that will make you stand out. At Acxiom, our values begin with our associates, who are the single most important driver of our success. We're looking to hire people who share our core values: collaboration, excellence, innovation, a focus on outcomes, and being empowered to make and own decisions that benefit our clients and our company. Our values represent our brand promise - to our clients and to our associates - and define our company culture. If you are interested in applying for employment with Acxiom and need special assistance or an accommodation to apply for a posted position, contact our recruiting department at ~~~. We highly recommend you create an account to monitor your resume submissions. Click on the Sign In link above to create an account or sign up at the end of your application. Interested in Acxiom? Learn about our Equal Opportunities, job postings, and more: About Us (~~~/) Follow Us on Twitter Find Us on Facebook (~~~) Careers Page LinkedIn (~~~) Internal applicants need to apply for open positions through their Workday account. Please log into Workday and use the Find Jobs report to search for and apply for positions posted internally. For questions, please contact the recruiter listed on the job posting. Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here (~~~) . Attention Colorado, California, Connecticut, Maryland, Nevada, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact ~~~ .