Don’t skimp on your company’s operations—an oft-overlooked engine for innovation

In a market where experience rules, organizations that let operations languish do so at their own risk. Here’s why a ‘strategic’ approach is required. Last year, while devising a nationwide network of distribution centers for deliveries, one of the leading U.S. pharmacy chains realized that it has an advantage neither its retail rivals nor delivery apps could match: its 8,700 stores. So, the retail giant put its distribution center plans on hold as it switched to fulfilling orders for...